AI Disclosure Law Requirements: Where You Have to Label AI Content

Labeling AI content is moving from platform policy to hard law:

• EU AI Act, Article 50: enforceable since August 2, 2026. Deployers must disclose AI-generated image, audio, and video content, with machine-readable marks on synthetic output. Artistic and satirical works get carve-outs; everything else gets labeled.
• California AB 2355: AI-generated or substantially altered political ads need visible disclosure.
• Platform rules: TikTok and Meta already require AI-content labels and enforce against unlabeled viral content.
• China: 2023 deep synthesis rules require conspicuous labels on synthetic content.

Who this hits: marketers using AI spokespeople, publishers syndicating AI video, and any app generating user-facing synthetic media. Sources: Congress.gov, NCSL The fines are real. EU AI Act penalties for transparency violations run into the millions. A $2.99 one-time compliance check from ComplyAI tells you exactly which labeling duties apply where you operate.